ACTIVITY: PRIORITIZING EXPENSES FOR A COMPANY WEBSITE—PART TWO

 ACTIVITY: PRIORITIZING EXPENSES FOR A COMPANY WEBSITE—PART TWO

1. Now, you need to decide how to promote the company using this website most effectively.

2. You have a $100,000 budget—determine how you allocate the budget using the template that

follows.

(1) SEO: $40,000

(2) Mobile Strategy: $30,000

(3) Social media awareness: $15,000

(4) Reputation Management: $10,000

(5). Content creation: $5,000

3. Again, be prepared to justify your decisions.

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